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Building Connections Through Valuable and Informative Content3 min read

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Today I wanted to have a chat about why it’s so important to create valuable and informative content for your readers. I know we all want to attract eyeballs and grow an audience. But there’s a right way and a wrong way to go about it.

Let me explain…

Zero Obligations

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Busy People. Photo by Christina Morillo on

See, your readers—no matter who they are—have pretty much zero obligation to pay any attention to you. I know, tough pill to swallow! But it’s the truth.

They’re busy.

They have overflowing inboxes just like you and me. So, if you want them to willingly opt-in and read your stuff, you need to give them a good reason to do so.

And no, clickbait headlines like “You’ll Never Believe What Happened When…” don’t count! Sure, you might trick a few people into clicking.

But they’ll bounce right off your post as soon as they realize they’ve been duped. And good luck getting them to engage with you again after that bait and switch!

Valuable and Informative Content

The key is to create genuinely valuable and informative content. You know, the kind of posts people read and actually feel like, “Wow, I’m so glad I spent 5 minutes reading that.” It scratches an itch for them or helps them solve a problem.

That’s how you earn reader loyalty.

But what types of posts fit the bill? Well that really depends on your specific niche and audience interests.

In general, though, some popular options include:

  • How-to guides and tutorials that teach new skills
  • Data-backed reports and analysis on industry trends
  • Interviews with respected experts that share insider tips
  • Actionable advice that helps streamline processes
  • Thoughtful commentary that makes people see things differently
  • Behind-the-scenes stories that provide unique insights

See the running theme here?

Truly valuable content is focused on being helpful, not self-promotional. Sure, you should incorporate some links back to your products pages or offers. But the meat of the post needs to stand strongly on its own merits first and foremost.

Quality Over Quantity

Also notice none of the examples above are thin on substance or mere fluff pieces. Quality over quantity is key when crafting valuable content. Don’t worry about length or trying to stack up as many posts as possible. Instead really concentrate on publishing standout content even if you only post once a month.


I’ll wrap it up with this…Aim to overdeliver on value with every single post. Treat your readers like you would a best friend. Lookout for their interests. And they’ll eagerly look forward to whatever you publish next. That’s how you build a loyal audience that sticks around for the long haul!

Ok, those are my thoughts for now. I know that was a bit wordy! But hopefully it gives you some good food for thought to step up your content game. Let me know what you think or if you have any other questions!

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